Businesses are leveraging augmented reality (AR) in creative ways to engage customers, enhance brand experiences, and drive sales. Here are some key applications:

1. Retail & E-commerce

• Virtual Try-Ons – Brands like Sephora and Warby Parker allow customers to try on makeup, glasses, or clothes through AR apps.
• AR Shopping Apps – IKEA and Amazon enable users to place virtual furniture in their homes to see how it fits before buying.

2. Marketing & Advertising

• Interactive Product Packaging – Brands like Coca-Cola and McDonald's use AR to bring packaging to life with animations and games.
• AR Filters & Lenses – Companies use Snapchat and Instagram AR filters to promote products (e.g., Nike’s virtual sneakers).
• Billboards & Print Ads – AR-enhanced ads can reveal 3D animations or videos when scanned with a phone.

3. Automotive Industry

• Virtual Showrooms – Companies like Tesla and BMW offer AR car visualizers so customers can explore models in 3D.
• AR Test Drives – Some brands let customers "drive" a virtual car using AR apps.

4. Tourism & Hospitality

• AR Tours & Navigation – Museums, hotels, and cities use AR to provide interactive guides and historical overlays.
• Restaurant Menus – Some restaurants offer AR menus that display 3D food models before ordering.

5. Real Estate & Home Improvement

• Virtual Property Tours – Realtors use AR to let buyers visualize renovations and staging.
• AR Home Improvement Tools – Apps like Houzz let users preview furniture, wallpapers, or paint colors in their space.

6. Gaming & Entertainment

• AR Games – Pokémon GO set the stage for AR gaming, leading to more interactive AR-based experiences.
• Live Events & Concerts – Artists use AR to create immersive digital performances (e.g., holographic concerts).

7. Education & Training

• AR Learning Apps – Companies like Google Expeditions offer AR-based educational experiences in classrooms.
• Corporate Training – AR is used in fields like healthcare and manufacturing for hands-on learning without real-world risks.

8. Healthcare & Wellness

• Medical AR Tools – AR is used for anatomy visualization, patient education, and even augmented surgeries.
• AR Fitness Apps – Apps like Peloton and Zwift use AR to gamify workouts and create virtual training environments.

9. Manufacturing & Logistics

• AR Work Instructions – Companies use AR headsets to guide workers with hands-free, real-time information.
• AR-assisted Warehouse Navigation – Firms like DHL use AR glasses to optimize warehouse operations.