How do you improve website performance and SEO as a developer?
Arpit Nuwal

 Improving website performance and SEO as a developer involves optimizing speed, code structure, and content for both users and search engines. Here's a step-by-step guide to boosting your site's performance and SEO πŸš€:


⚑ Website Performance Optimization

1️⃣ Optimize Images & Media πŸ–ΌοΈ

βœ… Use modern formats: WebP, AVIF (instead of PNG/JPEG).
βœ… Implement lazy loading: <img loading="lazy">.
βœ… Use CDN (Content Delivery Network) to serve images faster.

πŸ”§ Tools: TinyPNG, Squoosh


2️⃣ Minimize HTTP Requests & Optimize Assets πŸ“¦

βœ… Minify CSS, JavaScript, and HTML to reduce file size.
βœ… Bundle & defer JavaScript to prevent render-blocking.
βœ… Use HTTP/2 or HTTP/3 for faster loading.
βœ… Implement Gzip or Brotli compression.

πŸ”§ Tools: Terser, UglifyJS


3️⃣ Improve Page Load Speed ⏳

βœ… Implement caching (browser + server-side).
βœ… Reduce third-party scripts (like tracking pixels).
βœ… Use lazy loading & preloading for essential resources.
βœ… Optimize fonts (use system fonts or preload web fonts).

πŸ”§ Tools: Lighthouse, PageSpeed Insights


4️⃣ Optimize Database & Server Response πŸ–₯️

βœ… Use a fast hosting provider (Cloudflare, Vercel, or Netlify for static sites).
βœ… Optimize database queries (use indexing, caching).
βœ… Reduce redirect chains.

πŸ”§ Tools: GTmetrix, New Relic


πŸ” SEO Optimization for Developers

5️⃣ Improve Core Web Vitals πŸ“Š

βœ… Largest Contentful Paint (LCP) < 2.5s → Optimize images & server response.
βœ… First Input Delay (FID) < 100ms → Reduce JavaScript execution time.
βœ… Cumulative Layout Shift (CLS) < 0.1 → Avoid layout shifts by setting explicit widths/heights.

πŸ”§ Tools: Google Search Console, Lighthouse


6️⃣ Implement Proper HTML & Semantic Structure πŸ—οΈ

βœ… Use correct heading structure (<h1> → <h2> → <h3>).
βœ… Add alt text to all images for accessibility & SEO.
βœ… Use schema markup for better search visibility (e.g., product, reviews, FAQs).

πŸ”§ Tools: Schema.org, Rich Results Test


7️⃣ Optimize URL Structure & Internal Linking πŸ”—

βœ… Use clean, descriptive URLs (e.g., /best-seo-practices/ instead of /page?id=123).
βœ… Implement canonical tags to avoid duplicate content.
βœ… Use internal linking to improve crawlability.

πŸ”§ Tools: Screaming Frog


8️⃣ Optimize Metadata & Content ✍️

βœ… Add unique & compelling meta titles/descriptions.
βœ… Ensure keyword-rich but natural content.
βœ… Improve readability & mobile-friendliness.

πŸ”§ Tools: Yoast SEO, SurferSEO


9️⃣ Mobile Optimization πŸ“±

βœ… Use responsive design (CSS flexbox/grid, media queries).
βœ… Test with Google Mobile-Friendly Test.
βœ… Ensure tap targets & buttons are easily clickable.

πŸ”§ Tools: Google Mobile-Friendly Test