Ideally, you build your own websites with SEO tactics in mind and take care of brand promotion and recognition simultaneously — that’s how the best results can be achieved. Still, there are numerous search engine optimization web design practices to choose from. 

Although it feels like a complicated puzzle, figuring out how to build SEO for websites is simpler when you take one knowledgeable step at a time. Let’s check what decisions will help you develop the best website design for SEO. Mind the gap!

Whatever tactics you go for, it is essential to label the “how to design your own websites” project in the following manner:

➡️ Easy to use. No matter how many pages your platform includes, its navigation has to stand out and cater to potential end users’ expectations. Without the fast load speed, your site will be quickly abandoned and hit rock bottom of SERPs, not to mention your ROI rates.

➡️ Search-focused. When choosing the right website layout and content style, keep it search-friendly, following Google’s guidelines. Adding authoritative When launching a website, it's important to prioritize search-focused strategies such as adding authoritative backlinks, using concise and descriptive URLs, optimizing title and description tags, and selecting the best keywords.

➡️ Technically sound. Your site’s health doesn’t only depend on what SEO tactics you choose. When you're setting up your tools and systems, make sure to brainstorm and create your sitemap. Think of a sitemap.xml as a roadmap or an index that guides search engines through your website. It lists all the important pages on your site, ensuring that search engines like Google can find and understand them.

Your platform’s friendliness has to be second to none. If you seek long-term results that satisfy your business goals, your task is to make SEO-friendly content and ensure each page you add to your domain’s architecture is search engine optimized. Here is a short website checklist:

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When creating a site's interface, consider what message you want to convey to prospective readers and search engines.

Now, let’s move to the basic requirements for SEO-friendly content.

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Content Should Include Keywords

Your pages have to be SEO-compliant. One of the ways to achieve this goal is to raise your domain’s ranking in SERPs by using relevant keywords that work for your industry. It is not enough to focus on primary keywords only. Do your in-depth keyword research to increase your site’s visibility and ensure it satisfies more related search intents. With services like Google Trends, you can navigate through popular topics and trends to tailor your content strategy to market requirements and end-user expectations.

Structure Your Website

To create a good website, you need to know your business, audience, and search algorithms Google, Bing, and other engines have. In the right hands, web-linked, linear, and tree-like structures can drastically transform how you build your websites.

The same goes for the ease of navigation. That’s how you can reach proper page crawling in the twinkle of the eye. To sum up, here are the most important elements of your site’s structure to consider:

✅ sitemap;

✅ breadcrumbs;

✅ internal and external links;

✅ categories and URL design.

Also, check how your page is displayed on mobile screens — changing navigation elements' size and placement. You can quickly inspect your web page using a Mobile-friendly test to ensure you are on the right track.