Have you mastered the basic SEO techniques? I really hope so, and that you’re starting to see some results. 

But let’s face it. Eventually, there comes a time when you need to look at advanced SEO strategies. Offering valuable content, mining online sources for new content ideas, and building a technical SEO checklist are just some of the things you need to think about. 

If the idea of advanced SEO makes you cringe, don’t worry. All you have to do is follow the steps in this piece and work them into your online strategy.  

Today, I’ll talk you through 5 tips to push your SEO game up a notch. 

Key Takeaways

• Creating a master list of topics and relevant long-tail keywords is crucial for content planning.  

• Using tools like Ubersuggest and Google Trends can help in identifying popular search topics.  

• Regularly evaluating and updating published content according to performance is important for driving results.  

• Use People Also Ask as a source for new keywords and article ideas.

1. Have A Master List of Topics (and Relevant Long-Tail Keywords)

If you’re wondering what to write about next, create a list of ideas ready to write up and keep your blog filled with fresh content.If you need some resources, here are some suggestions for getting content ideas: 

• Start with a keyword search. Then, use tools like Ubersuggest or expand your search to topic clusters with the social listening tool . 

• Use Google trends to see what topics people are actively searching for. 

• Look at your published content. Which posts are engaging your visitors and driving results? Publish more of the same. 

• Answer users’ questions. Address user intent by including long-tail keywords in your headlines and content. 

• Complete an SEO analysis to find keyword and content gaps. 

• Keep up with trends. Content marketing trends  are constantly changing. Keep up-to-date so you always have a list of hot topics available. 

Tip: You can improve your results by adding long -tail keywords naturally throughout your content.  

When you approach advanced SEO optimization in an organized way, it makes it easier to keep track of tasks and build a standard workflow. 

Using a technical SEO checklist technical SEO cheacklist  makes the whole task easier by allowing you to tick off each task one by one.

If you don’t want to start a checklist from scratch, then there are several free templates available to help you manage this task. Here’s one from Moz. 

You can manually review individual pages or automate the process by crawling a website for larger audits. SEMrush and Ahrefs both offer free audit tools that check for crawl ability, internal linking, Core Web Vitals, etc. 

3. Mine People Also Ask For Keyword/Content Opportunities

You know the People Also Ask (PAA) section at the bottom of Google search results? You’ll usually see it when you’re searching online. The content that appears in PAA gets generated by an algorithm and features related questions according to search trends and search intent. That’s great news for your advanced SEO strategy. 

To find keyword and content ideas, just pick your keywords, enter them into Google Search, and scroll down to see the results. For example, if I enter “How to make keto coffee,” I get this: 

I could then create in-depth content around all these topics that meet search intent and queries people are actually searching for. Alternatively, I could use the PAA questions as long-tail keywords to target within content. 

For a more extensive list, there’s an awesome free tool from Also Asked. Also Asked. Just enter your search term, and you’ll get a ton of ideas. You’ll get three free searches a day. 

4. Improve Your Time To Value For Content

Whether it’s limited time or a limited attention span, your readers want to get to the main insights or answers fast.  

How do you go about this? 

Start by understanding your audience so you can create the content they’re looking for. By really knowing your audience, you can anticipate some of the common questions they might have and offer impactful, relatable, and valuable insights. 

And remember, advanced SEO isn’t just about how you write your content; it’s the way you present it and optimize it.  

That means: 

• Using clear, accurate, and concise headings 

• Adding bullets for quick scanning 

• Including infographics and videos to illustrate key points 

• Adding summaries like main takeaways and FAQs, as I often do 

Also, consider using the inverted pyramid style for blogs and website content. This method involves placing the most important information first and then the next important and so on, right down to the least important details.  

5. Build A Reoptimization/Update Schedule

SEO guidelines and best practices are always changing, and search intent and algorithms evolve as well. Statistics and sources you cite can also become outdated, and sometimes, your content needs refreshing, especially if it’s time-sensitive or the main page of your website. 

Your readers want the most up-to-date information, which means you need to have a re-optimization or update schedule in place. By keeping content fresh and relevant, you can improve your website’s ranking and user experience. 

For keywords, reoptimize your content by using: 

• Keyword gaps 

• Newly researched keywords 

• Long tail keywords 

• All text 

• Striking distance keywords (terms that you’re ranking for on page two of Google search) 

So, when should you make these updates? Nikki Lam, VP of SEO at NP Digital explains that having a set schedule “can be tough and a waste of time. It’s important to conduct ongoing SERP analyses to see what types of content Google is rewarding, what changes have occurred with search intent, and how you can best meet the ever-changing needs of searches. If you’re seeing that an update to your content would better meet user needs and offer more value, do it. If you think you’re hitting the mark, don’t refresh your content just to refresh it.”