1. Define Your Goals & Metrics 🎯
Start by answering:
✅ What problem does this product solve?
✅ Who is the target audience?
✅ What are the key business objectives? (e.g., user growth, retention, revenue)
✅ What metrics define success? (e.g., DAUs, conversion rates, NPS)
💡 Pro Tip: Use OKRs (Objectives & Key Results) to align feature development with business goals.
2. Gather & Validate User Needs 👥
✅ User Feedback & Surveys – What are customers asking for?
✅ Support Tickets & Reviews – Identify pain points from existing users.
✅ Competitor Analysis – What features do successful competitors have?
💡 Pro Tip: Prioritize must-have features over nice-to-have ones based on user demand.
3. Use Feature Prioritization Frameworks 📊
Here are some effective prioritization models:
🔹 MoSCoW Method
- Must-Have – Essential for core functionality.
- Should-Have – Important but not urgent.
- Could-Have – Nice to have but not critical.
- Won't-Have – Low priority for now.
🔹 RICE Scoring (Reach, Impact, Confidence, Effort)
Score features based on:
✅ Reach – How many users benefit?
✅ Impact – How much value does it add?
✅ Confidence – How certain are we about its success?
✅ Effort – How much time & resources are required?
🔹 Kano Model
- Basic Needs – Users expect these (e.g., login, security).
- Performance Features – More = better experience (e.g., faster load times).
- Delighters – Unexpected, exciting features (e.g., AI recommendations).
💡 Pro Tip: Combine MoSCoW + RICE for a balanced approach.
4. Consider Development Effort & Constraints ⏳
✅ Tech Feasibility – Is the feature easy to build?
✅ Time & Cost – Will it delay the product launch?
✅ Scalability – Will it work well as the user base grows?
💡 Pro Tip: Start with low-effort, high-impact features for a quick win.
5. Prioritize for MVP & Iterate 🚀
✅ Build a Minimum Viable Product (MVP) with essential features.
✅ Launch, collect feedback, and iterate.
✅ Use A/B testing to see which features users actually use.
💡 Pro Tip: Don’t overload the MVP—focus on solving the core problem first.
6. Align with Stakeholders & Reevaluate 📅
✅ Get input from teams (devs, marketing, sales, customer support).
✅ Reassess priorities every sprint or quarter.
✅ Pivot if user feedback suggests new priorities.